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Big Bad Wolf Books returns to Dubai this year with millions of books starting at AED 2 Returning to Dubai from February 26 to March 8, the world's largest touring book fair is bringing millions of books for book lovers, including families and schools, across the UAE


Published Feb 12, 2026|

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Dubai: Big Bad Wolf Books, the world's largest book sale phenomenon, is set to return to
Dubai Studio City from Thursday, February 26, to Sunday, March 8, 2026, bringing millions of books at prices starting
from just AED 2. Returning to the city during the holy month of Ramadan this year, the 2026 edition is anchored by the
theme "Beyond the Noise", placing renewed emphasis on reading as a tool for reflection, understanding, and informed
thinking, while reinforcing Big Bad Wolf Books position as Dubai's biggest and most inclusive book sale.
Now firmly established as a much-anticipated fixture on Dubai's cultural calendar, Big Bad Wolf Books continues to
attract families, educators, and book lovers from across the UAE. With millions of titles spanning children's books,
educational resources, fiction, non-fiction, and self-development, the sale encourages households to engage more
deeply with ideas and knowledge, supported by affordable access
readers of all ages and backgrounds.
for
Andrew Yap, Co-founder of Big Bad Wolf Books, said, "Big Bad Wolf Books is no longer a new concept in Dubai. It is
something families actively look forward to every year. Over time, BBW has built a strong recall around affordability,
loyal repeat visitors, and a permanent place on Dubai's cultural calendar. What began as a book sale has evolved into
a shared family experience, with many choosing to visit during meaningful periods such as Ramadan
He added, "In 2026, our focus is on elevating the experience without losing what made Big Bad Wolf Books famous:
massive choice, unbeatable prices, and accessibility for everyone. By bringing millions of books under one roof and
working closely with cultural partners across the UAE, we are not just selling books; we are helping to nurture informed
reading habits and make quality knowledge truly affordable for all."
Expanding on the motivation behind this year's edition, Andrew Yap said, "We live in a time where information is
everywhere,but meaningful understanding requires depth, context, and reflection. By making credible, well-curated
books widely accessible, Big Bad Wolf Books encourages reading habits that support discernment, critical thinking,
and lifelong learning, particularly among children and young people. Books remain one of the most powerful tools we
have to support informed, curious, and thoughtful communities.
This year's edition is supported by a strategic partnership with Sharjah Book Authority, reflecting a shared commitment
to strengthening literacy, cultural development, and access to credible knowledge across the UAE. The event is also
held in strategic partnership with Dubai Culture & Arts Authority (Dubai Culture), underscoring a collective focus on
promoting reading and learning as part of the city's broader cultural ecosystem.
Ms. Eiman Al Hammadi, Acting Director Of of t the Literature Department at Dubai Culture, said: "Events like Big Bad Wolf
Books contribute directly to Dubai's mission of becoming a g city where literature enriches daily life and fuels the creative
economy, in line with the National Literacy Strategy 2016 - 2026. Through such initiatives, we are building year-round
momentum around books and storytelling, strengthening the literary landscape. These large-scale engagements also
integrate with our ongoing programmes across our museums, libraries, and festivals, highlighting the power of reading
to inform minds, inspire imagination, and bring communities together.
She added: "As Big Bad Wolf Books becomes a fixture on the city's calendar, it helps establish reading habits that
extend beyond single occasions, creating lasting impact on how families and individuals engage with literature
throughout the year."
Mr. Mohamed Noor Hersi, Representative from Sharjah Book Authority and Honorary Board Member of Big Bad Wolf
Books, said, "Our partnership with Big Bad Wolf Books reflects Sharjah Book Authority's ongoing commitment to
expanding access to knowledge and strengthening the culture of reading across the UAE. By collaborating with a global
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